Advertising calculator

Maximum Customer Acquisition Cost Calculator

Calculate how much you can spend to acquire one customer while keeping target profit.

Your figures stay on this device
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Inputs

Enter your numbers

Under the hood

Understand the number

Use the formula and notes below to check whether the result fits your real operating conditions.

Formula
Customer Gross Profit - Target Profit
Variables
Customer Gross Profit
Expected gross profit from the customer.
Target Profit
Profit you want to keep after acquisition cost.
How to use it

Enter a realistic current order or SKU, then compare the result with your target.

Change one variable at a time to see which operational lever matters most.

Limitations

This tool is for planning and education. It is not financial, tax, legal or carrier rating advice. Rounding uses two decimal places unless the result is naturally a unit count.

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FAQ

Are my inputs stored?

No. Calculator inputs run in your browser and are not submitted.

When was this checked?

Last reviewed on August 25, 2026. Changing third-party fees should be verified from official sources.

Sources

For carrier dimensional weight and marketplace fees, verify current official documentation before operational use.