Pricing calculator

Selling Price Calculator

Find the selling price needed to cover costs, percentage fees and a target profit margin.

Your figures stay on this device

Inputs

Enter your numbers

Currency Changes display formatting only; no exchange rate conversion. Unit cost Use zero or positive numbers. Fixed fees per sale Use zero or positive numbers. Percentage fees % Use zero or positive numbers. Target profit margin % Use zero or positive numbers.

Under the hood

Understand the number

Use the formula and notes below to check whether the result fits your real operating conditions.

Formula

(Unit Cost + Fixed Fees) / (1 - Target Margin - Percentage Fees)

Variables

Unit Cost: Product and fulfilment cost per sale.
Target Margin: Desired profit as a percentage of selling price.
Percentage Fees: Platform or payment fees charged as a percentage of selling price.

How to use it

Use the complete unit cost, including packaging and fulfilment.

Enter only fees that scale with selling price in the percentage field.

Compare the result with customer willingness to pay before publishing a price.

Limitations

This model assumes percentage fees apply to the selling price and that costs remain constant per unit. Taxes, discounts and tiered fees may require a separate adjustment.

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FAQ

Are my inputs stored?

No. Calculator inputs run in your browser and are not submitted.

When was this checked?

Last reviewed on August 26, 2026. Changing third-party fees should be verified from official sources.

Sources

For carrier dimensional weight and marketplace fees, verify current official documentation before operational use.