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Paid acquisition

Marketing ROI and Advertising Calculators

Connect advertising metrics to contribution profit. These calculators help identify the point where more sales stop creating more money.

Calculators

Choose the calculation you need

Every tool includes its formula, assumptions and practical limits.

Advertising01

Break-Even ROAS Calculator

Find the minimum ROAS needed before ads become unprofitable.

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Advertising02

Maximum Customer Acquisition Cost Calculator

Calculate how much you can spend to acquire one customer while keeping target profit.

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Advertising03

Cost per Click Calculator

Calculate average cost per click from campaign spend and paid clicks.

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Advertising04

Conversion Rate Calculator

Calculate conversion rate from completed actions and total visitors, sessions or clicks.

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Guides

Understand the decision

Learn how to apply the formula to a real seller decision.

Etsy seller profitEtsy Fees, Profit and Pricing: A Practical Seller GuideBuild an Etsy price from real order economics instead of subtracting one headline fee from revenue.Customs and logisticsHS Codes, Import Duty and Landed Cost for E-commerceUnderstand what an HS code can and cannot tell you before estimating customs duty, import tax and product landed cost.PricingMargin vs. Markup: The Pricing Difference Sellers Must KnowA practical explanation of why a 50% markup is not a 50% margin, with examples for small sellers.E-commerceHow to Calculate True Profit per OrderA step-by-step order profit method that includes product cost, shipping, ad spend, platform fees and returns.